Why should you be concerned with Search Engine Optimization (SEO) & Search Engine Marketing (SEM)?

Search Engine Optimization(SEO) and Search Engine Marketing(SEM) have become two very important vehicle to make your business grow online. There are probably thousands of businesses like your and some of them even in your own local area. Consumers are looking for affordable and value added product and services and more and more these consumers are turning to internet for this information. Search Engines have become too important to ignore and if you're still not convinced, consider following facts:

There are 4.9 billion Internet searches per month. There are 133 million unique searchers. There are 37.4 searches per searcher each month. 99% of Internet users utilize search engines. 56% of Internet users search at least once a day. 21% of Internet users search four or more times a day.

How We Can Help with SEO and SEM

We start out with your existing web site, its design, navigation, content and traffic issues. Remember, first goal of a good SEO expert is to figure out where you stand on the SEO scale and what are the gaps that need to be addressed. It is a simple and sensible approach because if your SEO expert can't pinpoint the problem, he/she can't fix it. Here are some of the important aspects of our SEO process. Most of these will apply to SEM as well.

Web site Analysis Report: We offer this great service at a very affordable price. You don't even have to use our SEO or SEM services to receive this report. this comprehensive report is offered only at $49.95. This report is a thorough review of your site, its content and where you stand with your SEO maturity model. This report also looks at some of the design and user friendly attributes that make a site popular. If your site has issues with difficult navigation schemes and unorganized content and sections, this report should point out that too.

Keyword Analysis: We review your web site for keywords that are closely linked to your content. We use Overture and Word Tracker to gather real world information on your keywords. Remember, one of the most important parts of any successful search engine optimization campaign is to figure out the most relative "keyword phrases" for your business. In order to be a top contender, you must also make keyword choices wisely. A general rule is to focus at least one page of your site towards each keyword or phrase that you are optimizing for. we make sure that your meta tags and keywords in your content match or they are closely related. Now a days, search spiders or robots are smart enough to read through the contents of your page and figure out the importance of your web page for certain keywords. If meta tags don't match the contents, you're not going to get any significant leverage by search spiders.

Ethical Search Engine Optimization Techniques: We don't make false promises to our customers and we make sure we follow ethical industry standard practices for SEO. Beware of Search Engine Optimization services that could actually get you banned from today's popular search sites like Google. Here are some of the basic technique that are part of our standard SEO package.

· Optimizing the home page or entry page for chosen keyword phrases.
· Reviewing meta tags and generating fully optimized meta tags for entire web site.
· Fine tuning your file names, image tags and directory structures to leverage SEO benefits.
· Making sure broken links are taken care of and Creation and custom 404 Error pages are implemented.
· Generating XML site map to clearly define the structure and layout
· Generating CSS based navigation for the site. Javascript navigation hurts your SEO score since spiders ignore javascript code.
· Making sure that Google quality score guidelines(privacy policy, about us page, contact us etc) are addressed.
· Controlling content headings through optimized CSS (Cascading Style Sheets)
· Addition of robots.txt file for excluded content. This is very important for affiliate web sites to avoid duplicate content penalties.

Here are some of the things that we DON'T DO:

· Adding doorway pages to trick and SPAM search engines. This practice could easily get your web site banned from search engines.
· Cloaking: This is a very common technique that worked in the past but not anymore. SEO companies will deploy multiple domains with the copy of your content in the hope of gaining position and higher ranking. This is also considered spamming.
· Adding keywords without any relevant content on your web page.
· Addling links with "No Follow" instructions.
· Creating useless links to your web site. Most people know that a pagerank(such as Google) is closely related to the number of inbound links to that page. Key phrase here is "relevant and quality inbound links". Hundreds of links generated from paid link farms are no good and will not improve your page rank. We only set up links from closely related web sites with no linking to link directories.

Search Engine Submission: One of the ways to get listed in search engines is to submit your web site. Once you submit your site, spiders crawl your site and index pages for search. There are SEO companies out there who would use automated search engine submission and spam search engine with hundreds of submissions. We do not follow this practice. We only submit web sites manually to search engines and monitor the crawl rate with web master tools offered by search engines.

Remember, there is no quick fix to SEO problem. If you are serious about improving your ranking in organic and paid search results, you'll have to devote considerable time and resources to that effort. However, the end result is far more beneficial for the growth and existence of your web site and online business.