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Do you know what are Meta Tags and How do they impact your webpage?
Meta tags are used to add information to the HTTP header of your webpage. It also contains useful information in the coding that the search engines will pick up on. Meta tags can help improve your placement in search engines and can therefore help increase traffic to your Web site. Most likely, if your site does not have "keywords" in the head of your html code, the engines will not find your website. You also need to keep in mind that just randomly selecting your keywords will do no good to your website. Choosing the keywords used in your meta tags are very important. If you don't choose the proper keywords, submitting your site to the search engines will be useless, because those keywords are major factors in determining how a site visitor will locate your site in the engines.
When a user goes to Google, Yahoo or MSN, looking for topics or products relating to what your company (or site) is offering. He/she comes up with 10 to 20 search results on the first page of the engine. Your company listing is no where to be found. After skipping to the next 3 page results . . . Your company is still no where to be found. Why? Most likely you have not inserted the most effective keywords relevant to your website. You should do some research on the keywords related to your industry and then figure out which keywords make more sense to be in your meta tags.
Meta Tag Example:
<HTML>
<HEAD>
<TITLE>Julie's Bridal Shop</TITLE>
<META NAME="Keywords" CONTENT="bridal accessories, flowers, Wedding photography, Wedding dress">
<META NAME="Description" CONTENT="Bridal accessories, flowers, Wedding photography, Wedding dress, Denver Bridal shop">
<META NAME="Author" CONTENT="contact@yourdomain.com">
</HEAD>
Generating good meta tags is no rocket science but more of an art work. You can generate baseline meta tags and then customized it to match your website content and improve your search engine position.
Bijnor Group offers a free meta tag and keyword generating tool that can be used to quickly generate meta tags and add them to your site.
In order to make sure that your keywords are bringing your site up within top Search Engine results pages and driving traffic to your site, the most important factors in determining your keywords are:
* Relevance.
* Choosing keywords that people actually search for.
* Choosing keywords without too much competition.
Relevance
All your keywords should ALWAYS be relevant to the content within the page they describe. Remember, search engine spiders or robot are much more smarter now then they used to be. In the earlier days, search engines sometimes relied on the information within the meta tags without reading through the contents of the page. This caused your page to be ranked higher in search results even though you might not have relevant contents. this is no longer the case. If your webpage contents don't match your meta tag keywords, you are going to be punished by search engines. However, if they do match and contents are relevant, you're going to see good results. Adding unrelated keywords to your site just because they are commonly searched for words is not recommended. Not only will it frustrate visitors who are looking for other information, but it may well get your site black-listed from search engine rankings.
Highly relevant keywords will attract visitors who are actually interested in the products and services your website offers. At the end of the day, it is better to attract fewer visitors who actually have an interest in your website than it is to attract more visitors who leave immediately. Remember, if a visit doesn't translate to a sale, it is just another lost business opportunity.
Choosing Keywords people usually search for
Although your keywords should all be relevant, sometimes it is best not to be too specific. For example, if you have a website that offer price comparison for hundreds of products, you may not want to be specific about the word "comparison", You also want to capture visitors who are looking for "Online shopping deals" or "best deals online", As you can tell, even though you're not really selling a product from your own warehouse,
There are several tools available that allow you to check the number of times a particular word or phrase has been searched for. It is important to choose keywords that are regularly searched for and these tools can help in this decision. It is also worth including common misspellings of your most relevant keywords as your competitors may not have thought of this when choosing their keywords.
Choosing keywords without too much competition
The section above may lead you to believe that choosing very generic keywords is your best bet as they are often searched for. However, if you get too generic in your choice of keywords then you will be competing with many more websites for the top spots in the SERPS. For example, if you sell used computers and use a keyword "cheap computer deals", you'll probably never going to be ranked on top search pages. Why, well, there are thousands of websites with good page ranks who sell computers and they will always rank higher than you, thus eliminating any advantage that you may have on product side. However, if you use the keyword like "buy good used computers", that may have a better chance since you don't have as much competition as you did with a keyword like "buy cheap computers"
As you would expect, the more generic we get, the more results we get. It can be seen then that choosing the best keywords is a matter of balancing the number of times the keywords are searched for against the number of other sites competing for rankings with those keywords. The best keywords will be those that are searched for often but have few competing sites (assuming the keywords are relevant to your content).
In summary, choosing keywords is an essential part of producing a successful website. Your keywords need to be highly relevant to the content of your webpage and specific enough to reduce competition. They also need to contain some generic keywords that are often searched for. As always, the single most important factor is relevancy and good content to go with the keywords.
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