Competiton Analysis Report

  • Understand your competition
  • Retain your technological edge
  • Develop effective marketing guide
  • Develop long-term strategy
  • Enhance customer experience
  • Convert visits to online sales


SEO Review Report

  • Know your SEO effectiveness
  • Increase your website traffic
  • Refine your organic search traffic
  • Manage your PPC advertising
  • Develop your SEO roadmap
  • We will help you get there

 

Search Engine Optimization(SEO)

Search Engine Optimization(SEO) and Search Engine Marketing(SEM) are two very important marketing tools to market your business online. There are probably thousands of businesses like your and some of them are even in your own local area. Consumers are looking for affordable and value added products and services and more and more consumers are turning to internet to find this information.

To quantify the importance of web searches, here are few facts to consider:

  • There are over 5 billion Internet searches each month
  • There are 133 million unique searchers
  • There are 37.4 searches per searcher each month
  • 99% of Internet users utilize search engines
  • 56% of Internet users search at least once a day
  • 21% of Internet users search four or more times a day
  • 56% of Internet users search at least once a day

What We Do

We start out with your existing website, its design, navigation, content and traffic issues. Remember, first goal of any good SEO expert is to figure out where you stand on the SEO scale and what are the gaps that need to be addressed. It is a simple and sensible approach because if your SEO experts cannot pinpoint the problems, it is unlikely that they can fix them. Here are some of the important aspects of our SEO process. Most of these will apply to SEM as well.

Website Analysis Report

We offer this exceptional service at a very affordable price. You don't even have to use our SEO or SEM services to receive this report. This comprehensive report is offered only at $249. This report is a thorough review of your site, its content and where you stand with your SEO maturity model. This report also outlines some of the design and user friendly attributes that make a website popular. If your website has issues with difficult navigation schemes and unorganized content and sections, this report should point them out.

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Keywords Analysis Report

We review your website for keywords that are closely linked to your content. We use Overture and Word Tracker to gather real world information on your keywords. Remember, one of the most important parts of any successful search engine optimization campaign is to figure out the most relative "keyword phrases" for your business. In order to be a top contender, you must also make keyword choices wisely. A general rule is to focus at least one page of your website towards each keyword or phrase that you are optimizing for. We make sure that your meta tags and keywords in your content match or they are closely related. Now a days, search spiders or robots are smart enough to read through the contents of your page and figure out the importance of your web page for certain keywords. If meta tags don't match the content, you're not going to get any significant leverage in search engine ranking.

Ethical Search Engine Optimization Techniques

We don't make false promises to our customers and we make sure we follow ethical industry standard practices for SEO. Beware of Search Engine Optimization services that could actually get you banned from search sites like Google. Here are some of the basic technique that are part of our standard SEO package.

  • Optimizing the homepage or entry page for chosen keyword phrases
  • Reviewing meta tags and generating fully optimized meta tags for entire website
  • Fine tuning your file names, image tags and directory structures to leverage SEO benefits
  • Making sure broken links are taken care of and creation and custom 404 error pages
  • Generating XML site map to clearly define the structure and layout
  • CSS based navigation. Javascript navigation hurts your SEO score since spiders ignore javascript code
  • Making sure that Google webmaster guidelines(privacy policy, about us page, contact us etc) are addressed
  • Controlling content headings through optimized CSS (Cascading Style Sheets)
  • Addition of robots.txt file for excluded content. This is very important for affiliate websites to avoid duplicate content penalties

Here are some of the things that we DON'T do

  • Adding doorway pages to trick and SPAM search engines. This practice could easily get your website banned from search engines
  • Cloaking: This is a very common technique that worked in the past but not anymore. SEO companies will deploy multiple domains with the copy of your content in the hope of gaining position and higher ranking. This is also considered spamming
  • Adding keywords without any relevant and matching content on your web page
  • Addling links with "No Follow" instructions
  • Creating useless links to your website. Most people know that a PageRank(Google) is closely related to the number of inbound links to that webpage. Key phrase here is "relevant and quality inbound links". Hundreds of links generated from paid link farms are no good and will not improve your search rank or PageRank. We only set up links from closely related websites with no linking to link directories

Search Engine/Directory Submission

One of the ways to get listed in search engines and internet directories is to submit your website. Once you submit your website, spiders crawl your website and index pages for search. There are SEO companies out there who would use automated search engine submission and spam search engine with hundreds of submissions. We do not follow this practice. We only submit websites manually through XML sitemaps to search engines and monitor the crawl rate with webmaster tools offered by search engines.

Remember, there is no quick fix to SEO problem. If you are serious about improving your ranking in organic and paid search results, you'll have to devote considerable time and resources. However, the end result is far more beneficial for the growth of your business.

Interested in discussing your search engine marketing efforts with us? Call us today for a no commitment, no cost initial discussion.