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The Bijnor Group has many tools to help you in your Search Engine optimization(SEO) as well as Internet marketing efforts. As you may already know, SEO is critical to drive organic traffic to your web site without going broke on pay per click(PPC) advertizing.
Thousands of web sites are added every day creating more and more competition for quality traffic. SEO is not only a good idea, it's pretty much a 'must have' for any website, if you want to get much organic traffic.

In summary, Search Engine Optimization can be devided into two categories, on page factors and off page factors.
On page factors (what you have on your website) consist of page title, meta tags (description, to some extent keywords), internal linking structure, link anchor text and the placement and use of keywords, for the most part. This is where the relevence and quality of your contents becomes important.

Off page factors mainly consist of links, getting links back to your website that have your targeted keywords as the anchor text. With the Web 2.0 Revolution, social bookmarking sites, the use of multimedia such as video and podcasting, are also big contributors to SEO and growth of organic traffic.
A good way to get started with SEO, or in building a web site in general, is to do keyword research related to the topic of a site that you would like to create. You can do this by using our keyword research tools. Once you find what you feel is a good topic to build a web site around and some good keywords to optimize for, you could use our Google datacenter search or Search engine position tool to see who ranks highly for your chosen keywords.
You could then use the Link popularity tool to see where their links are coming from to give you ideas where to acquire links for your site. Next, you can use the Keyword Density Checker, PageRank checker, Spider view, Url redirect checker, Visual pagerank, Link Extractor, and Meta tags tools to study your competitors site's more in-depth.

You would then have a pretty good idea of what you're up against and if you decide to go forward, you would know a lot about about your competitors' web sites that you could then use as a model for your own.
You can also use the tools mentioned above plus the Broken link checker, Server status, Website speed test, and Metatags generator tools to create and check up on the optimization of your own website, and the Search engine position tool to check on your site's progress.