Web Analytics: Understanding Your Customers

Web analytics is the study of the behavior of web site visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the web site work towards the business objectives; For example, which landing pages encourage people to make a purchase. Data collected almost always includes web traffic reports. Remember, just generating traffic isn't enough. Your web site needs to be interactive and tempt your visitors make a purchase. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. If you run Pay Per Click(PPC) campaigns, web analytics data could provide the critical information to get the best return of investment(ROI).

There are several critical components to web analytics. Each component has its own weight and may be more relevant than others depending on your final goals.

Here are some of the services that we offer ad a web analytical partner to your business.

Detailed visitor navigation reports with unique click path analysis feature

Detailed web site analysis and visitor behavior reports

Advertising and commerce reports to track the ROI of your PPC campaigns

Organic and paid search engine reports

Click fraud investigation and detection

Independent 3rd party and excellent customer support included

No log files, no servers, reliable, flat rate pricing and easy to implement

We offer a professional "On Demand" web site analytics solution, delivering real time insight into visitor behavior, online advertising conversions, click fraud and sales. These groundbreaking benefits immediately enable companies to gain insight that drives site success and ROI. Here are some of the important features:

Understanding your Customers:

This is critical to the success of any business. However, it is even more important to a business that relies mostly on online sales. Remember, brick and mortar stores spend millions of dollars to understand individual visitor behavior. As a online business owner, you should be able to track in detail which pages are most requested, how your visitors navigate, from which countries / states or cities they come from, which search engines & phrases they use, how much time they spent on your site & pages and much more.

Advertising Conversions:

Whether you use Pay Per Click advertising or banner advertising(CPM), you should be able to have a method to measure your ROI and track the ROI of your online advertising campaigns in real-time! You can track search engine campaigns (organic & paid), search phrases, search keywords, banners, text links, email and affiliate campaigns. With our services, you can acquire more qualified visitors for the lowest cost, convert more visitors by understanding their behavior click-by-click, retain your most valuable customers and improve their online experience. Remember, quality of traffic is more important that quantity and we will make sure you're receiving quality traffic and targeted traffic to increase your sales and profits.

Aggressively Monitoring Click Fraud:

Click fraud occurs when a person or a programmed script incurs a pay per click charge event for the advertiser by causing the appearance of a legitimate visitor to your web site. All major search engines have safeguards in place to detect and address click frauds but still is is estimated that over 20% of all traffic generated by PPC advertising is due to click fraud. In monetary terms, that's almost $200 per month for a business with $1,000 monthly campaign budget. We have developed unique click fraud detection reports which will help you to increase the results of your PPC campaigns and we will present the evidence of Potential Click Fraud (PCF) such as technical details of data collection and analysis which will help you to negotiate a refund.

Online Sales and Order Activities:

That the end results every business hopes for. We can help you track your online sales using shopping carts. Directly tie every sales dollar back to a campaign source to identify the activities that generate the most sales revenue and optimizing your advertising campaigns.

If you're interested in learning more about our web analytics offering, please contact us and we'll be more than happy to answer your questions and work with you.